The rebirth of a signature car once time was a referent is an event that it is not every day. Borgward had many years sleeping in the limbo of the brands of cars and after the financial injection from china now has returned from the dead. The business plan is based on the marketing of three SUVs (BX5, BX6 and BX7) which for now are only available in China.
however, one of the main points within this business plan makes reference to his commercial expansion to more international markets. Europe is their next stop as they can not neglect to the country where he was born. In addition, their models have a few finishes and levels of completion high that there is nothing to indicate that they are manufactured in china.
For now, the Borgward BX7 is the highest number of sales is accumulating in China. In the eight months leading to the sale they have already sold 30 thousand units. It is not a very high number to be of this market, but it is a good start for this second journey commercial. The sales should improve when you get to the range of hybrid models and electrical that are planned.
The last model that we have known of Borgward has been the BXi7. This SUV is driven by a hybrid powertrain electrical with batteries from LG Chem. This model has been presented at the last Shanghai Auto show and after its implementation over in the appointment to china, we had known where it will be manufactured. Apparently, the German firm had communicated its intention to go back to manufacture in Germany.
well, it’s official this information, that the responsible for Borgward have reported that Bremen will be the city that welcomes the production of these models. The factory should be operational throughout the year 2018 and the first models that come out as they should do for the beginning of the year 2019. This would help to streamline operations of Borgward in Europe as it will begin before the end of 2017.
once the european plans to take its course the following markets that you want to expand Borgward its operations will be Latin america, Russia and other Asian markets. United states for now is not in their short-term plans do they change? Time will tell.
Source – Borgward