Volvo, the vehicle manufacturer Swedish, has always been a reference in national territory. From 54 years ago the model with the highest number of annual sales in Sweden had been a Volvo. But things changed in 2016 and the new king of the Swedish market is the Volkswagen Golf with a 5.9% of the total fee. In the Volvo, things were not so good, already reaching a market share of 5.7% in uniting the sales of the V70, S90 and V90.
The Volvo V70 had been the best-selling model of the brand for two decades until it was replaced last year. To succeed him came the Volvo V90 and the newly arrival version jacket V90 Cross Country, still have not taken off in sales. Has taken the opportunity to Golf, which continues to enjoy popularity and curiously follows in the wake of the Volkswagen Beetle who was the last leader of sales Volvo in 1962.
Still are not bad news for Volvo in Sweden. Although the best-selling model is not of his own, still remain the best selling brand with a market share of 21.5%. It is a fact quite captivating, taking into account that means more than one out of every five vehicles sold in Sweden is a Volvo. The second best-selling brand could not be other than Volkswagen with a 15.7% share.
In general, the 2016 was a good year for the car sales in Sweden and reached a figure of 372.000 units, 8% more than in 2015. It is clear that the scandinavian country is of great importance to Volvo, however the market where more sell is in China. Since the brand belongs to Geely, is growing in the chinese market and even now will begin to produce the S90 Excellence there.
Source – BBC