Volkswagen Polo Vivo
as expected, has started the local production of the Volkswagen Polo Vivo in Kenya before the end of the year. Is the third industrial site of Volkswagen in the black continent after south Africa and Nigeria, and later will add Algeria. Volkswagen is taking up positions in Africa in the face of the future.
60 years Ago started to produce the German mark within this continent, little known for its automobile industry. Basically these factories are responsible exclusively for the markets of the region, and not all of the models, the rest are imported from outside.
The plant Kenya Vehicle Manufacturers (KVM) is located in Thika, near the capital, Nairobi. Has an annual capacity of 1000 cars, which come partially armed from south Africa and are rounded off in situ. In other words, it is a complete kit knockdown or CKD. Comes out more interesting to import vehicles for parts to be integers for the purposes of tax, and it generates local work.
The president of Kenya, Uhuru Kenyatta poses with Herbert Diess, chief executive of the brand Volkswagen
later on the German brand plans to increase production to 5,000 units per year, and will be able to see other models as you go increasing the market in that country. In the page kenyan Volkswagen advertised the models Polo, Jetta, CC, Golf, Passat, Tiguan, Touareg, Amarok, Caddy, Transporter and Multivan.
Volkswagen has only four dealers in Kenya
With a GDP per capita of 1.519 $ it is obvious that most of these cars are out of reach of the average citizen. However, as in many other underdeveloped countries, begins to emerge, a middle class that can afford to have a car, and over again.
The Volkswagen Polo Vivo is based on the previous generation of the subcompact, a car that is far above the typical car that travels on that country. In the end, it is a car of european standard (assuming that the steels are the same and the required safety equipment) of this century, is not so outdated if we consider the chintz.
Volkswagen Plant in south Africa
In 2015 are not produced in Africa or a million units, total. Specifically, it is produced 835.937 vehicles, the vast majority in south Africa and, to a lesser extent in Morocco. The industrial hubs of the car african focus as in south Africa and in the Maghreb. The central area of the country is a virgin territory in many aspects.
there Is the fact that the germans were some of the first settlers of Kenya, a little before the british, but that is almost forgotten. It is a country relatively well known by british tourists and germans, mainly due to the attraction of the safaris. We can leave these data as mere anecdotes, in the Maghreb itself will note much more the presence of the French in the colonial era in terms of cars.
Nigeria also has the presence of Volkswagen, from 2015, when started the production of models such as the Amarok or the Jetta. In reality the germans were already working in that country from 1975 to 1990, but the work was halted by the low demand and quality issues. Employees kenyans receive training from their colleagues south africans, more experienced in the assembly of cars.
Production of the Volkswagen Citi Golf in south Africa (2009)
The automotive industry kenyan right now is very precarious, without just providers. Little by little Volkswagen will be asking for pieces within the country to be more competitive, and the group of suppliers will become more interesting to the country as a production centre. It starts well, with low volumes, before having several manufacturers working the entire train.
Volkswagen is one of the main players of the global board manufacturers. In the club of the 10 million units are now Toyota, Volkswagen and virtually General Motors. For its part, the triple alliance between Renault, Nissan and Mitsubishi will also give rise to an annual volume of that caliber, by adding up all these marks.
The african market has potential for long-term growth, there are few cars per capita, there is no problem of saturation or contamination of the more developed countries and can sell models that are not the last cry to have regulations more lax. To the kenyans, we speak of cars very good, you only have to compare what goes around usually by their roads.