Bugatti Galibier left us all speechless when the French brand, belonging to Volkswagen Group, introduced in 2009 to the public his image. However, Bugatti had to decide between releasing the Galibier or bet all its cards for the successor to the Veyron. It is true, much time has passed since I took that decision, but the Bugatti Veyron is not a car either, and his successor had to be best at everything, so that the funds destined for the Galibier will be redirected to the new Chiron.
With the time, the brand’s customers want access to a car wider and that would allow them to maintain the same degree of sportiness and exclusivity the Veyron. However, the potential customers of the brand orphaned of that model that would allow them to remain loyal to the brand. These clients had to redirect their gaze towards products of Bentley,Rolls-Royce and Maybach, but lacking the sportiness and exclusivity that Bugatti provided them with.
however, with the time the market has been evolving and some of the firms like Mercedes-Benz with its new Vision Mercedes-Maybach 6 are altering the rules of the game. The presentation of this great coupe could stir the conscience of those responsible for Bugatti and give them a good element of judgment to to resurrect the concept Galibier. For this reason, in the brand is studying the possibility of launching a new model and the first in the list could be the Bugatti Galibier.
According to Wolfgang Dürheimer (CEO of Bugatti), the firm will continue to four strategies to expand its range in the future. One of these strategies could be to rescue from oblivion the Galibier and face-planting the Vision Mercedes-Maybach 6 with a product to the height. other strategies could be an SUV of large dimensions to fight against the new all road from Rolls Royce, a small sports located below the Chiron and substitute (Chiron).
Source – Bugatti