In 2015, for the first time in history, have sold more than 2,000,000 cars premium in the u.s. market. This year, the first place in the ranking among the premium brands has been very much disputed, although finally has been BMW the brand that has led the market, already for the fourth time in the last five years. The bavarians have increased their sales in 2015 of 1.8%, until they reach the 346.023 units that are situated leaders.
Between 2000 and 2011, Lexus was the premium brand most sold in the country. The tsunami japanese made him lose ground and since then has not regained the first position. The last two years have been very close to position themselves leaders, but in 2015, Lexus have been relegated to a second but creditable position, by very few units. Specifically, Lexus has sold 344.601 units and although they have sold less than BMW, its growth of 11% is remarkably higher.
The new models of Lexus are a boost to the sales
But neither BMW nor Lexus can rest quiet, and is that Mercedes has occupied the third position is also very close, with 343.088 units. The signature of the star decal to the BMW in terms of percentage growth, with 1.8%. If we look to the fourth position of the ranking, the differences are already very noticeable, as there is to go to Audi, with 202.202 vehicles, which grew 11.1% and exceeded for the first time in the american market, the 200,000 units. Despite the scandal Dieselgate, Audi breaks records and accumulates 60 consecutive months of growth.
Cadillac is the first premium brand to figure in this ranking, with 175.267 cars sold and a small increase of 2.6%. He continues to Infiniti with 133.498 units and a higher growth of 13.8%. Jaguar is the only brand that falls, 8.3% in particular, although it is offset by the 37% increase of Land Rover, the brand that grows. In total Jaguar Land Rover builds 85.048 units and a 26% increase. For Porsche, the increase is an interesting 10%, arriving at 51.756 units.
Source – Motor1