The BMW i3 came to light in 2013, being the first model of the sub-brand BMW i of the German manufacturer. At the end of that same year was cast to the market, for a top price of 35,000 euros in our market. This model fully electric came with very high expectations, but since its debut just have sold 60,000 units in all the world, that is to say, 20,000 units per year.
The brand has been upgraded and, since the end of the summer, it offers a version of 33 kWh of power and 300 km of autonomy; although it seems that this extension in their possibilities of displacements has not managed to take off the sales of the sympathetic urban light. With these data, we think the BMW i3 is still a model not cost-effective for the company; even more if we take into account that the Tesla Model S has sold in a similar time period, almost double the.
Automotive News has talked with the project director of the BMW i3, Heinrich Schwackhoefer, who stated that “the sub-brand “i” is stable and we can expect a successor to the i3, but I can’t say when that will be”. Schwackhoefer also stated that within the company there was a feeling of failure with this model.
If finally the German manufacturer decided to develop a second generation of the BMW i3, we will not see it until within several years, maybe until late this decade or early next. As we have mentioned, the BMW i3 was released to the market at the end of the year 2013, so you still it would be at least another 4 or 5 years of life. The only possibility that could make to BMW is to launch a new i3 before time is that the results of this model are dramatically unprofitable, so that would have to take action in the matter. If so, we could put in question the words of Heinrich Schwackhoefer to Automotive News.
Source – Automotive News