Ulrich Walker will be responsible for returning to life to the legendary German brand Borgward. With over CEO , this executive he worked for 30 years to Daimler , will be the key to this new era.
B orgward joined their ranks to the post of general director Ulrich Walker , former CEO of Daimler to China. The German brand is preparing to be reborn in a few months, with a strong Chinese support .
Walker retired from Daimler in 2012, after 30-year career with the German manufacturer, which included stints as chief brand Smart and as CEO operations Asia. The executive expressed confidence that Borgward will win his place back in the international automotive industry, ensuring that although the brand still has a long way to go has a solid base, strong financial backing and a clear strategy .
An executive with 30 years of experience in Daimler will be key to reviving Borgward.
The first model in the new era will be a Borgward SUV that will be released within the next Frankfurt Motor Show to be held in September and which will come into production in 2016. But not the only, as the range of models will also comprised other products that will emerge from hand Einar Hareide , a former designer Saab and Volvo.
Borgward revived thanks to the support of the trucking company Chinese Beiqi Foton. Christian Borgward , grandson of company founder Carl FW Borgward, announced during the last Motor Show Geneva plans to back to life the company of his grandfather .
In a recent statement, Christian Borgward said he was pleased by the incorporation of Walker while said he was very confident in the great experience of the executive, related to the segment premium German.
Between 1919 and 1961 Borgward produced more than 1 million vehicles in its factory in the German city of Bremen, including the sedan Borgward Hansa 1500 and Isabella TS coupe. But 2016 will mark the beginning of a new era, when the first model begins to be produced in series, after more than 50 years of absence in the market.