A new start for Renault, who reinvents in South America


Renault-Kwid R enault has a presence Argentina going back to the days when the US industrial Henry Kaiser looking expand your business, built in 1955 plant Industrias Kaiser Argentina (IKA) in Santa Isabel, Cordoba, although it was not until 1975 that adopts the name Renault Argentina SA

The French brand was also one of the first to land in Brazil when the market reopened in the 1990s, [1.99901 million] after a break that lasted almost 50 years . But the Brazilian market seems to have set a limit to the house of the diamond, which does not exceed 6 percent market share.

At one time offered the same products in Europe.

With power intact Renault has new plans deeply affect operations in Mercosur, with big changes planned for its plants Argentina and Brazil.

Although everything seems to be governed by the need to improve sales in the largest countries in the region.

When the Brazilian plant Sao Jose dos Pinhais started production for the second time in 1995, the models were in tune with what was happening in Europe and its assembly lines came the [1.99901 million ] Clio Megane Scénic and Kangoo.

Novo Renault Logan. Curitiba, 06/10/2013. Foto: Agência La Imagem exchange and the Brazilian economy in those years, allowed him to afford Renault Clio equipped with dual front airbags even when there were many years for that element be transformed into binding security in the region.

But over the years, the Brazilian economy changed, the euro began to appreciate against the dollar and became more difficult for Renault to maintain the same level achieved.

Thus Clio said goodbye to the airbags had a restyling he forgot to change his cabin and the new generation Scénic was never produced. Brazilian Renault range was thus reduced to a handful of out of step with Europe products and in many cases no longer even had the appeal that meant some security features.

Renault and design a restructuring of its supply chain in South America.

Towards the end of the last decade Renault was producing very little in Brazil.

The Scénic was dismissed forever , while Kangoo had become solely a commercial proposal and something very different happened in the Argentina plant St. Isabel . However the French house seemed to find a solution within the framework of the Renault-Nissan .

This is how the model family of Renault was transformed almost completely [1.99901 million] in a variant products Dacia , which led to the Renault [1.99901 million] Logan and [1.99901 million] Sandero and a bit later than Duster All products rebranded Romanian brand and based on a loan from Nissan platform.

Like what happened in Europe with Dacia, Renault succeeded with their counterparts in South America to offer products that offered an great habitability, price almost to a lower segment .

Since the beginning of the current decade, the business model of offering products at affordable price Spacious had been replicated by other manufacturers in the region. Thus was born the Fiat Grand Siena, the Volkswagen Voyage, the Toyota Etios and multiple products Chevrolet achieved for that particular segment.

Renault-Sandero-Stepway-2015-Brasil But Renault responded to strong competition and launched new generation of Logan / Sandero pair, with a renewed and more aesthetic and more modern equipment than ever. Both models have been well received in Brazil, although the increase in sales in this market is still considered insufficient, while sales in Argentina were affected by barriers to imports arranged by the Argentine government.

But Renault has master plan to try to remodel your production strategy and improve its sales in the region. That was how the French decided to move production from Los [1.99901 million] Renault Logan and [1.99901 million] Renault Sandero to the Argentina plant [1.99901 million] Santa Isabel , where even the veteran Clio occurs second generation leaving now called Clio Mine , and the former also Kangoo.

But the most important was the announcement of the production plant in Argentina New Frontier, which is also marketed under the brand Renault presumably under the name Raptur.

Renault-Duster-Oroch-Concept-2 In the Brazilian plant will continue to produce the Duster and still unpublished variant pick-up, which for now is known as [1.99901 million] Oroch. Moreover, since there will [1.99901 million] the successor to the current Clio Mine Argentine , which will be replaced with the [1.99901 million] Kwid based on the new [1.99901 million] product modular platform CMF , which has a format crossover compact.

In addition to regional products, there will be room for some of the European models.

It is believed that both the Duster as your pickup variant stretch the length of his current generation , as happened in the past with some of the products of the brand.

However does not mean that finds no place for European models since it is known that the Renault Captur an crossover based on the Clio IV, will be produced in the plant Sao Jose dos Pinhais, which means that probably also finds room for fourth generation of Clio .

Relative to ensure that the brand also is being studied one Clio sedan variant which could reach South America as a substitute Fluence although this has already entered the territory of the speculation and has not been confirmed by Renault. They also ensure that the Renault Espace, will another novelty for the Brazilian plant, in the medium term.

The next few years will be very important for Renault Latin America and it appears that while “ Dacialización ” of the offer will be maintained, it is also true that there will be place for modern products and many of the models currently being offered in the rest of world markets . Renault-Captur-1


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