Ross Brawn has many open fronts in his crusade to get Formula 1 back to attract the masses and become a spectacle hard to beat. And one of the key issues is the distribution of the revenue from the commercial rights, which currently benefit from a clear way to more powerful computers.
in this regard, Brawn believes that it is essential to have a constructive attitude and do not quit in band of selfishly causing a confrontation like the one that preceded the final Agreement of the Concordia (the document that governs the commercial side of the Formula 1). “there will Always be differences of opinion, different points of view of things, and sometimes the conversation will intensify. But at the bottom of everything, there will be a willingness to cooperate. The important thing, as we all know, it is the distribution and economic discussions have to start with that so that everyone knows where you are located and we can find solutions. We don’t want to have a confrontation in 2020, which is what happened the last time”, said Brawn in a statement to Autosport, concerned by the fact teams such as Ferrari-who receives a bonus fixed annual 100 million more in the variable in function of the results-, cuatripliquen their budgets with respect to the most modest of the grill.
A balanced distribution of benefit to all
To illustrate the benefits of a more equitable sharing that will increase the overall competitiveness of the grill, Brawn remembers what happened in the NFL of american football, when the league decided to modify the distribution of economic and the two teams who benefit most at that time worked together for the good of the sport. “there Was a time, in american football, in which there was a reward system heavily distorted with the two main teams getting most of the money and the rest having problems. Those two teams sacrificed his position to get a fair settlement. When that happened, there was a lot more successful the competitiveness, and those two teams raised more by the success of the sport. What is a lesson for us? It is a great example of balance between sports and marketing,”, said Brawn.
The british engineer points out that the new leaders come from the management culture of the sport, and that the intention is to get it also in the Formula 1. “The new owners (Liberty Media), and my fellow directors (Chase Carey and Sean Bratches) come from that culture. This is not to draw attention, but to push the whole business. Can we do this? It will be a great challenge, but we can try”, commented Brawn leaving clear the intentions of the new management of the Formula 1.
The expansion of the calendar, unlikely
despite the fact that the own Ross Brawn said in January that the intention of Liberty Media was going to increase the number of Large Prizes and to convince the teams the key was in a sharing of benefits top to allow participants to increase their templates, it seems to have changed his mind and, at least for the moment, the cap of 21 Great Prizes, seems unchanged. “The priority is the quality of the events: north America is important, but so is Asia and Europe. How many races should we have? We must not inflate the calendar, 20 or 21 Great Prizes is the maximum. France will return again next year and maybe Germany, too. And Monza is very important”, said Brawn, who considers it vital that the Big Prizes historic to remain in the Formula 1.