The Italian brand has been absent from decades ago of the market in paraguay, but negotiations are very advanced with a local group for its return to the market in the coming months.
Andn the 1970s, the Alfa Romeo Giulia is manufactured in Paraguay, in the facilities that IAPSA (Automotive Industry Paraguaya) was mounted in Asuncion, from which came the models, 1300 TI, 1750 and 2000.
To the mid-1960s, the Italian entrepreneur Giuseppe Vianini, father of the famous pilot Andrea Vianini, decided to leave his company as importer of Alfa Romeo in Argentina, to bet on an industrial project in Paraguay. There, with the support of the parent company in Italy, Vianini managed as a major shareholder to put in place IAPSA, where the Alfa Romeo produced in Paraguay managed to become a reality.
But after the local production came to an end several decades ago, the Italian brand managed to stay in the market paraguayan only on the basis of the imports of particular, without representation or official importer.
however, the tifosi paraguayans can begin to smile, because the negotiations for the return of the official Alfa Romeo to Paraguay are very advanced and the Italian brand could land in the market the next year.
The importer of Alfa Romeo for Paraguay will be Garden Automotive, the same group that controls several brands in the market of paraguay, among which are Kia, Chrysler, Jeep, Dodge, MINI, BMW, Mazda, Nissan, and even some brands of chinese origin.
Its president Didier Arias, announced that the negotiations with the parent company are very advanced, for which the Italian brand’s return to the south american country next year.
however, there is still no precise date for the entry of the first vehicle, as well as it has been reported which will be the models that will arrive, even if the importer has already announced their plans for the opening of two dealerships in the cities of Asunción and Ciudad del Este, that will be just the kick off for the landing of the Italian brand in Paraguay.
