Alliance with Alibaba: Ford aims to sell cars online

Ford will begin to sell in China their vehicles through the shopping portal Alibaba, finally, if the cooperation agreement with the asian giant concrete. The cars will be delivered to their owners in a matter of minutes.

Hace a little over two years ago, the shopping portal Alibaba started its journey in the field of ventas of cars through the internet and to timidly with just 40 units of the Chevrolet Epica.

A year later, the asian giant of electronic commerce, launching its first vehicle, designed in conjunction with SAIC, intended for marketing through the famous portal of chinese shopping. Now, two years after that first foray into sales of cars on line, Alibaba Group Holding Ltd enters into talks with Ford, for the sale of its models in China through its sales platform on line.

The signing of the oval is close to sealing an agreement in principle with Alibaba, which will allow both companies to be prepared for the market of selling vehicles online, according to industry analysts, is next to explode in the chinese market. Ford trust in addition in this agreement to achieve to boost the sales of its vehicles in China, which has lost momentum compared to other years.

Alibaba for its part will use all your current technology and experience to create products to the highest possible number of users, including through an app for smartphones, which will allow customers to buy the car in a single step and receive it immediately.

sales will be concentrated through dealers franchised by Ford, which will be in addition to the in charge of the repairs and maintenance of vehicles sold median this platform.

How this system will work? If they have not yet transcended the detailed plans, the proposal of the company of electronic commerce provides for a sort of “machine vending” gigantic, that is to say a multi-story building where it will be parked vehicles will be delivered to their new owners, just a few minutes after the purchase.