The commercial image of a brand is something very important for any company therefore all take care of with a lot of care. Aston Martin is in a sweet moment of its history. The manufacturer of super sports English has gone through a delicate time since the arrival of new investors, and the inability to renew itself your catalog of news the were laying against the sword and the wall.
however this situation was resolved with the arrival of Mercedes-Benz and AMG to its shareholder. Thanks to them the firm from Gaydon (United Kingdom) you can pull their technology up that things will go well enough to create their own and launch their models without the need for external assistance. However, in the English house not only are they working on their models since just register a new logo intended to cover an important part of your business.
The same happens to Ferrari, Aston Martin sells a high number pieces of merchandising and this activity supposes some extra income for the brand. Until now, all the products sold by the firm bearing the same logo winged that since 1927, joined the brand. However now they have decided separating the two activities to give more independence to each, and the best way to do this is with a new logo.
If we look at the image above, during the period 1921 to 1926 Aston Martin used as a logo a circle in which is contained superimposed the letters A and M. Well, in the sketches submitted by the firm at the patent office, we can see the same logo that the firm already employed in the first epoch of its history and that could be the employed from now on merchandising products of the English firm.
This information has been confirmed by Andy Palmer, CEO of Aston Martin. According to his words, this new emblem will serve only and exclusively to identify the products that marketed the firm independently of their cars. Now, according to the rumor mill this new logo also could reach other products that launch the firm as their super-electric sports.
does Truth lie? Time will tell.
Source – Drive Pan American