Mercedes-Benz has been successful with the repositioning of Maybach, forgetting his stage as a new sub-brand and allow as a hallmark of luxury and class. The Mercedes-Maybach are the most in any model Mercedes, and therefore we will see more models under the label Mercedes-Maybach, do not hesitate to compete with brands like Bentley and Rolls-Royce. But this success has not gone unnoticed, and for this reason in Audi already speak bluntly about the future Audi A8 where you can translate the format Mercedes-Maybach.
The new stage of Maybach is being a success, and this is why brands such as Audi think of to replicate your format
The automobile market of luxury runs through other paths, paths away from crisis or certain concepts.. except for the fashion SUV of Course! In this way it is easy to see how manufacturers such as Rolls-Royce or Bentley will always remain as a reflection of the ultimate in luxury in the car, although the time has come to welcome new blood and Mercedes-Maybach will be the first big shake-up that suffered this elite segment of the automobile industry.
Until not so long ago, that a manufacturer of premium dared to compete with the big luxury brands like Rolls-Royce and Bentley was little more than a folly, why Mercedes-Benz thought of launching your own affiliate luxury under the seal of the Maybach. The success was not as hoped, and after a first attempt, the Maybach 57 and 62 were passed on to a better life. With the arrival of the new Mercedes S-Class, Daimler took the decision to be ambitious and to compose a range around a model that already enjoys brand image, technology and quality sufficient to go a step further. In this way, it is like they were born the new Mercedes-Maybach S-Class and Mercedes-Maybach Pullman.
Does a version for all audiences from the spectacular Audi A8L extended?
This idea of Mercedes-Maybach is an old acquaintance in the bosom of the Volkswagen Group, having in its ranks a specialist in merging firms as Bentley with the seal Mulliner, see the Bentley Mulsanne, the Grand Limousine. But Audi wants to grow the Audi A8, at least as much as has been done by the Mercedes S-Class, and therefore the manufacturer of Ingolstadt supports that it is studying the possibility of redesign the range of the next generation of the Audi A8 that he may welcome new variants, versions that could stand up to the Rolls-Royce Ghost and Bentley Flying Spur.
Source: Autoexpress