All manufacturers to follow the steps each other, launching similar models. In the case of Mercedes and BMW saw as the bavarians responded to the CLS with the 6 Series Gran Coupé, at the same time that the star responded with GLC Coupe and GLE Coupe to the BMW X4 and X6. Now it seems that BMW also wants to make shadow models Mercedes-Maybach and a hypothetical BMW 9 Series rings with the force.
The luxurious Mercedes-Maybach does not have a rival beyond brands luxury like Bentley and Rolls-Royce. Within little BMW could join in this fight with a saloon new large luxury, but the strategy of the Bayerische would be very different to the Mercedes, as it has given to understand the development chief of BMW, Klaus Froehlich.
The strategy of Froehlich for this new model of BMW luxury does not necessarily occur by lengthening the BMW 7-Series beyond their version of a long battle. The mark may even consider the launch of a specific model, which makes the rumors about the BMW 9 Series sound more powerful than ever. Without a mention of clara, the executive has been critical of Mercedes saying that some only offer 4 or 5 battles in a car and add some chrome.
Harald Krueger, CEO of BMW, has also supported the statements of Froehlich saying that the luxury car is a segment with a – important trading margin in which BMW has a presence entering with a new model. Does it take much to see a BMW 9 Series?
BMW still has a large margin of price between the 7 Series more expensive, and their brand of high luxury Rolls-Royce. Although, in principle, a model of these characteristics would go against the british brand, what is certain is that it seems like a good strategy. For example, sales of Rolls-Royce have fallen in China, due to the crisis. customers are no longer looking to be as ostentatious, so that many have decided that a Mercedes-Maybach S-Class is the best option, to be a car of great luxury, but with an appearance less eye-catching.
Source – Automotive News Europe
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