The acquisition was announced last march 6, and concluded in these days. The PSA Group has done in a definitive way with Opel and Vauxhall. For five years the German firm (and therefore its subsidiary, English, Vauxhall) were walking a tightrope because of their low economic returns. General Motors, today, you need to drop ballast, then you need to recover the lost ground in terms of profitability is concerned.
Already in his day, it is speculated that the PSA Group wanted to be a part of the shareholders of Opel, but more it was agreed that it was a line of collaboration. It has gone all roads Opel Crossland and X-Citroen C3 AirCross (and soon will also reach the new generation of the Peugeot 2008). However, it seems that after the agreement of collaboration had more fabric than we could imagine.
If we cast the eyes back we can see the evolution that has experienced the French consortium and that now seems to be in its best historical moment. With the inclusion of the operations of Opel and Vauxhall market share in Europe by the PSA Group in the first half of this year has been 17 percent. This number is crucial because thanks to it they become suddenly in the second group automotive of the old continent, overcoming the Fiat Chrysler Cars and leaving behind the magnanimous Volkswagen Group.
reported, in the next three months will be presented the new strategic plan that will give shape to new movements of Opel and Vauxhall within the PSA Group. Michael Lohschellen, CEO of Opel and Vauxhall has confirmed that will take advantage of all the synergies provided by the French group to save an amount of 1,700 million euros per year.
With this strategic move, the group galo ensures a strong positioning in its main markets in which it is present. Opel and Vauxhall are a key very important to enter the market in the anglo-saxon, because the products gauls do not have a very strong image. For his part, the signature German and English can be accessed at to market their products in asian markets, where PSA operates well and knows the terrain.
According to Carlos Tavares, CEO of PSA Group
“we started today with the Opel and Vauxhall a new phase in the development of the PSA Group. This project has become a reality in just a few months thanks to the excellent work of the teams to which I must congratulate so effusive. We will know take advantage of the opportunity provided to us to strengthen us mutually and to win over new customers thanks to the implementation of the plan of the profitability of Opel and Vauxhall. In parallel, the dynamics of the plan Push to Pass is maintained as a priority for the computers that should be focused on the achievement of the objectives. We trust in the dynamic that these strategies may create for the benefit of our customers and our employees”
Source – PSA Group (Peugeot, Citroën, DS, Opel and Vauxhall)
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