Lotus Cars is one of the brands of cars most emblematic for the lovers of the car. For a time his luck (both good and bad) is tied to the evolution of DRB-Hicom, of its parent. This company of malay origin, is also the owner of Proton, and, for the latest information that has come upon it your economic situation is not the best a while ago for here.
This we have seen in the difficulty that has DRB-Hicom to inject money into Lotus. The range of the manufacturer is not the most modern or competitive market and more so when account with a catalogue formed by only four models and two special versions. Now, however, things could change since it seems that came out with a new boyfriend to the signature of sporting british.
As we know, the Zhejiang Geely Holding Group, best known for Geely would be interested in acquiring Lotus Cars. The chinese brand, which already owns the Swedish firm Volvo, I would like to be done with the majority of the share capital of Lotus, and in this way to directly access the market of the exclusive sporting. However, Geely will not only take advantage of this situation, but you might get a know-how is very valuable in terms of engineering.
The capital that they would be willing to buy of Lotus Cars would amount to a 51 percent. With this percentage, Geely ensures the control and access to the technology of Lotus and DRB-Hicom would continue to maintain a part of the shareholders of the firm. However, agreements to achieve this goal are foreseen difficult since there could be a disagreement between the price to pay for the brand.
To close definitively the sale, DRB-Hicom would be fulfilling his word to the government of Malaysia. The reason is that the conglomerate malay asked for financial aid to the government of his country, and this was provided under the condition of search for new business partners with which to improve their synergies. Will have to see if finally it is Geely that stays with Lotus or if you get another brand rival that improves its offer.
Source – Reuters