Carlos Sainz takes the new Peugeot 308 GTi to its first advertising campaign (video)

lovers of the compact sport may be in luck. Never before has there been an offer is as extensive and diverse of compact spicy, a category to which Peugeot has wanted to return, high for everything, with a Peugeot 308 GTi that can truly be at the height of its rivals. And they have done so with an interesting strategy, to diversify the range in two versions, one with 250 HP, and one with 270 HP and limited-slip Torsen, more sporty and agile. And who better than Carlos Sainz, our great champion of the world rally championship, and to present it.

Peugeot has decided to take the image of Carlos Sainz for the first campaign of the Peugeot 308 GTi, of course, everything that represents this pilot in the competition. Let’s remember that Carlos Sainz is since last year an official driver of Peugeot, and will compete again this year in the Dakar Rally 2016, teaming up with other riders illustrious, as S├ębastien Loeb and St├ęphane Peterhansel.

in The video, there you see him with a unique perspective, and analyze it exactly as what it is, a promotional video of a pilot that works for the brand. Even so, it seems to us, a success that Peugeot Spain bet by associating the image of its compact sports the of a figure so important for the racing patriotic as is Carlos Sainz.

Source: Peugeot
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