Citroën prepares Villaverde to start production of the new C4 Cactus

Citroën is working against the clock to have on the market as soon as possible new version of the C4 Cactus. These rushes have much to do with the need to quickly replace the veteran C4 and curb the fall in sales suffered by the C4 Cactus we know today. For this reason, the signature gala has been reported that the plant you have in Villaverde (Madrid) are initiating the works for to adapt their production line to the new model.

The commercial success that had the C4 Cactus when he came to the market has collided head-on with the aesthetic tastes of the consumers and for this reason its sales were decreasing as time went on. This situation, mainly, is that it has forced the signature of the two chevrones change the design of the model, since, in addition to fit the other models of the brand, had to soften it to appeal to a larger number of customers.

This fall in the demand was what motivated the template I had to adjust the work shifts to the production of the model does not have an overstock and saturara the commercial network. However, with the change of approach, aesthetic and market segment that has suffered the new iteration of the Citroën C4 Cactus, the signature gala expects its sales to rise remarkably.

To start the update of the centre of Villaverde, has been stopped definitively, the production of the current C4 Cactus. In this way, when you return to reactivate, because out of their lines to the new model. In any case, the commercial network of the brand has a stock comprehensive for those who want a unit with the current design you can acquire it.

address Citroën and the PSA Group fully confident in the ongoing business of this new version, allowing the center of madrid to the recruitment of new staff. Hopefully the market will respond as they expect and not take another disappointment with the same model. In any case, its duration in the market will not go beyond a couple of years, so the next generation of the C4 is planned for 2020 or 2021.

Source – Citroën

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