we Were aware, we were very present, that the new generation of MINI was going to bring a considerable reduction of available alternatives, a discontinuity of some of the alternatives, the more specialized, the models more than niche, within a niche that is MINI, which we can already confirm: these are the MINI you will know… and by the way we will lose.
5 alternatives to focus the attention of the brand:
The arrival of MINI Cabrio is imminent, his debut is scheduled for the Hall of Los Angeles.
Currently the range of the new MINI account with the presence of the MINI 3 door, new variant 5 doors and newcomer MINI Clubman. As it is logical to be added to the variant convertible, a version whose arrival is imminent, but what will be the fifth alternative?
The last to reach this new generation of MINI be a new MINI Countryman, thus confirming the not succession of the MINI Coupe and Roadster nor the MINI Paceman.
Less range, more centered, more focused
From the signature we have that with the previous generation of products is sought to cover a larger public, reaching more and more niches to the beat of variants of the most diverse (recall for example the MINI Clubvan). Now with this reduction of the range MINI seeks to focus more on a core more reduced models, putting more mimo on its commercial deployment.
This does not mean that the firm has ceased to explore new paths. We have the case of the new version of 5 doors and we have the case of a new MINI Clubman that goes in the compact segment, leaving us in both cases with a more logical, more rational, of the brand.