Who can afford to save in your garage for a sport that will cost at least € 2.4 million, a Bugatti Chiron? I will tell you. The one with a garage big enough to save 84 cars, and a bank account big enough to have 3 jets and a yacht. Not what I say, himself says Wolfgang Dürheimer, the engineer who directs the project from two years ago, the future of Bentley and Bugatti. And the same that recognizes that the customer Bentley is something more modest, and average typically only have 8 cars. So is the customer that will buy a Bugatti Chiron.
According to Bugatti, the average customer of the brand has 84 cars, 3 jets and a yacht. In addition, it is repetitive, and many customers have several Bugatti in your garage.
These were their statements in 2014, reflected by an article from Bloomberg. And according to statistics that handles Bentley and Bugatti to their customers, that would be the average profile of someone willing to shell out several million euros in a sports 1,500 HP, or hundreds of thousands in a luxury car with German technology and taste English.
And that is not all. We know that many customers of Bugatti are, if we allow the license, repeat offenders. John Hill, who was by then heading the operations of Bugatti in the united States, recognized the publication, Road And Track years ago, and that many customers had more than a Bugatti Veyron in your garage. In 2012 he spoke of at least 55 customers who had purchased several Bugatti Veyron, and that one had even gotten to book 11. We don’t be surprised if that number would have increased, if we take into account that at the end of its commercial cycle, the Bugatti would still have a site for several special editions, the Grand Sport “convertible” and even a Grand Sport Vitesse more powerful and fast.
Undoubtedly, large part of those clients that have or in their day had a Bugatti Veyron will end up taking a Bugatti Chiron. And who better to test that to know that, even before it was presented officially, the Bugatti Chiron already has more than 120 units sold, the total of 500 that are planned to produce. More than 120 units that Bugatti has won by showing them your latest sports clients, and candidates to new clients, in the events that closed door has been celebrating in recent months.