Direct attack on Norauto: Volkswagen inaugurated its first center low-cost fast service

As part of a pilot project Volkswagen just opened in L’Hospitalet de Llobregat (Barcelona) the first of the Direct Express centers. It is a direct fast service centers attack Norauto, FeuVert, Midas and others. These centers are responsible usually routine maintenance of a car – not much more than oil changes and replacement of used tires – with the differentiating factor being considerably cheaper than the official services. Volkswagen does not want to lose this piece of the pie.

Volkswagen Direct Express already has centers in 15 countries around the world.

In a market where the main performance of the commercial arm of the brands is in his garage – car sales have a very low margin but not enough – it was a matter of time before someone decided to create a property of this kind. The Volkswagen Direct Express service is available for Volkswagen and Volkswagen Commercial Vehicles more than four years old vehicles. It is a facility that operates -ins and fixed prices available to the public.

vw-direct-express-2 Will a little beyond the work of a mechanical quick center allowing periodic reviews Volkswagen vehicles. I imagine that complex interventions remain the responsibility of technical services at full scale, but oil changes, change of shock absorbers, pads, brake discs, batteries or tires can be made at this center. They also try to be quick: review a Polo will take only 45 minutes reviewing a Golf will barely an hour


be seen whether this pilot project succeeds and if the quality of service is on par with a complete service, that is the idea of ​​Volkswagen.

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