Don’t panic: the SUV Rolls-Royce will not be a monster

known as “Project Cullinan” that will give life to the first SUV, Rolls-Royce, and so the arch-nemesis of the Bentley Bentayga, inching towards its arrival to the market. We’re not going to deny it, the skepticism is very high in both to the idea of seeing a Rolls-Royce boast of qualities off-road and aesthetic crossover, but if Bentley has managed to make a SUV as the Bentayga, why Rolls-Royce was not going to be able to do it, and even improve it. We are looking forward to meeting your design, and the design chief of BMW makes an appeal for calm, asking us a vote of confidence.


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just a few days Ago was held the Concorso d’eleganza Villa d’este where Top Gear met with the head of BMW design, Adrian van Hooydonk. In this exhibit was where they introduced the BMW 2002 Hommage, the main protagonist of the BMW Group, however the british took advantage of the moment to chat with the responsible BMW on one of the projects more controversial in that it has embarked the German group in the last few years.

After seeing how Bentley suffered more from what is desired to be able to launch to the market its first SUV – Does someone has forgotten about the failure garnered by the Bentley EXP 9 F in your presentation – that Rolls-Royce confirms development of its first SUV to launch in 2017, it seems like a risky move. The Bentley Bentayga has been presented as the best in its segment, however this has not been enough for the critique you are convinced with the arguments of the model of Bentley.

rolls-royce-ventas-2015-03in the Face of scepticism that reigns in the automotive industry on the idea of an SUV from Rolls-Royce, Van Hooydonk has wanted to emphasize that they are working on a project that goes far beyond what is Rolls-Royce in these moments. This idea is intended to make clear that we will not see a simple Rolls-Royce Phantom sobreelevado, which would mean a clear failure, so that, although his philosophy and his approach will be that which is expected of any Rolls-Royce, its design and its body marked a turning point in the brand that will be the biggest revolution experienced in Rolls-Royce since decades ago.

Without a doubt, we are anxious to see the result…