Electric vehicles: the biggest challenge for The market in 2017


Volkswagen I. D. Concept 2016, advancement of the first electric dedicated to the brand.

Just we consumed the first two weeks of the year and we have already seen some of the headlines featured in this new season. The Consumer Electronics Show and the Detroit motor show are two of the great events of the calendar and the brands prepared their best developments for these events, so it is not surprising that even in these few days have been witnesses of great presentations. However, as with 2016, this new year is part of the end of a decade in which we are witnessing the birth and above all, the implementation of new technologies that will mark a change for big game in the industry.

it Is evident that the latest products of the brands are already beginning to deploy large doses of the current development in the field of driving autonomously, the BMW 5-Series is a good example of this, and at CES we attended the presentation of interesting new developments both within the area of the software as the hardware applied to control systems. However, all these developments are not new, but logical, and know for certain that will be implanted sooner or later.

Without wanting to go into too much detail, and without wanting to belittle many of the components and actors that surely will have by 2017, we want to point out the aspect or challenge that in our judgment is the most important challenges facing the automotive industry this upcoming season and more than likely, the few years that remain for the change of decade. The real implementation of the electric vehicle.


Opel Ampera-e, arrives in 2017 to Europe.

The true electric mobility is here and now

The electric vehicle is not a dream, in fact, never has been. For good or for evil is already among us, even in markets that still have not received it as must – read: the case of the Spanish market, where against all prognosis is still being treated as if they were extinct Laser Disc – which shows that the dream really has been to believe that there was no or that it was not technologically or socially feasible.

Tesla is already in Spain and 2017 will be its first full year, and even though it is the protagonist the most famous of this work what is certain is that it won’t be the main star. The Paris Salon 2016 was a good example of this, where the main manufacturers that had not yet bet with force by this technology arrived in the French capital, presenting not a model, but their future ranges completely electric.

Daimler and Volkswagen have not been the first, because BMW and Renault have a lot of experience with their respective ranges of electric and Opel will begin this year to market its Ampera-and, in a few markets initially, but with a performance that a priori what is at the head of the market for performance.


Platform MEB Volkswagen.

The proliferation of models has already achieved that we speak of segment and power begin to contemplate precisely a segmentation within the electrical. In April, Volkswagen will present an SUV electric concept, the preamble of the second model ZEV which will be born of the new platform, SEM, and today Renault desvelaba the new generation of its light commercial Kangoo Z. E. next to that will be the first van of big size electric, Master Z. E.

For some manufacturers this is the time of crossing the fingers, the investments in these models they are not punctual and experimental, 2017 will be the first year in which there is not the excuse that they are vehicles that produce the well-known “range anxiety” or “range anxiety”, in addition to the range of models available in the market is large enough for the average user (not the understood or fan motor) start to see the power as a real option mobility.

In fact, in regard to the technology, this is no longer the biggest current problem, that not only is competitive, but the latest advancements in research and predict new elements and materials that promise to elevate the performance in geometric progression at the same time that reduce tremendously the costs.


Generation EQ of Mercedes-Benz. In 2020 hits the market.

In fact, even being a scenario somewhat unlikely, a possible problem that they might face some manufacturers can be sin of an early éxitor, since the latest innovations, such as the case of the hypothetical future supercapacitors, could make obsolete all existing technology in a very short time. So investing too much on technology that may disappear soon would be counter-productive.

In sum, 2017 will be the year that we begin, or should we, to see a true change of trend in some markets towards the electric vehicle. Of course, gradually and far away from the previous stories, as was the case of Tesla in the nordic countries. But already begin to glimpse the real implementation of the car-zero emissions.