#EstoEsUnSUV, the Peugeot 2008 is the subject of the new strategy lifestyle of the brand

Peugeot 2008the current trend in The automobile market leans towards the SUV. At Peugeot know this, because about a third of its sales correspond to this type of vehicle. But, what is an SUV? The first definition would be Sport Utility Vehicle, but behind the term there is much more. The French brand tries to explain it as a life style and for this reason presents its new strategy lifestyle call #EstoEsUnSUV.

Under this strategy will be governed by the company events in the short term. They not only talk of four-wheel vehicles, but also of family, food, music, or nature; since it is trying to expand this philosophy SUV. And speaking of the range SUV manufacturer, recently we saw the renewal of the Peugeot 2008, which will be the protagonist of the first experience. Also came the second generation of the Peugeot 3008, that will join the program when it arrives in October.

Peugeot 2008In the presentation of #EstoEsUnSUV, two units of the Peugeot 2008 with the new finish > Line presided over the room leaving a clear definition of this type of vehicle. front more vertical and robust, the flared wheel arches or the low with the protections in black color are some of its key aesthetic. In terms of their functioning, accompanied by the the Grip Control, a system with five driving modes that will improve their behavior in any type of terrain.

Calls attention to the fact that the Peugeot 2008 despite being a compact SUV not be able to be configured with all-wheel drive. The brand explains it by saying that only 5% of buyers demand it, and that really is not necessary for the type of use given to the vehicle. The Peugeot 3008 will continue this configuration front wheel drive and shortly we will know a mysterious new SUV, of which we still don’t know anything.

Peugeot 2008once presented the strategy, we know the first action to be carried out, the Peugeot SUV Trophy. Although it will not be something isolated, but a series of events that will rekindle natural environments forgotten. The features have to be ideal for a SUV: dirt tracks criss-cross, rough terrain, rocks or debris urban will be the protagonists. Any place with these properties could be chosen to present a new SUV.

The first appointment of the SUV Trophy already has a date and will be 15 to July 17. Where? In the finca la Casita del Olivar, located in the locality of madrid of Fresno de Torote. A rural setting just 34 miles from the capital of which is currently partially unoccupied, which represents the perfect place for a dynamic test off road of the Peugeot 2008. Will be combined, some evidence of resistance with an itinerary that includes all kinds of terrain, perfect to test the Grip Control.

Peugeot 2008If you after to tell you that you have entered want to test the compact crossover in this environment, also you will have the opportunity to do so. All the points in the web page #EstoEsUnSUV will be able to perform the dynamic testing in this environment, half an hour from Madrid, of the form totally free. Not only will consist in that, but Fresno de Torote is full of life that weekend with a multitude of activities organized by the brand. It could be said to become ‘a village Peugeot’.

As we said #EstoEsUnSUV it is a philosophy of life and therefore this town can be visited by anyone who wants to. There will be other things like food and drink, crafts, and tastings food trucks. Also you may spend this evening in the family, since there will be children’s games, flea market, craft or musical performances. To know all the actions of the new strategy a lifestyle of Peugeot stay tuned to social networking. Through them will be organized contests and sweepstakes, in addition to several influencers will be commenting on their experiences with the SUV.

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Peugeot 2008

From 15.250 euro