Chuck Norris, the american actor who in popular culture has inspired countless memes, is the new signing of Fiat Chrysler Automobiles, as the ambassador of the industrial vehicle of the mark Fiat.
Fiat already has an ambassador indestructible to sell commercial vehicles. Chuck Norris will be the one who represents the vans Fiat: Qubo, Doblò, Ducato, Talent, and Fullback and from this month we can begin to see the first ad for Fiat starring american actor.
according to what is said in the press release of the Italian brand, Chuck Norris represents the core values of Fiat Professional: determination, reliability, dynamism, competence and customer proximity. Also claim that a survey carried out in the Old Continent, revealed that Chuck Norris is the ambassador more relevant for professional customers.
The tough guy from the TV star a new advertising campaign, which this month will launch across Europe and promises to situations memorable.