Finally, the Peugeot RCZ will have no successor


After ups and finally Peugeot RCZ life is extinguished when you leave the current generation production. Its sales were never able to achieve the intended objectives and Peugeot wants focus their efforts on the most popular products .


Peugeot-RCZ-2 H ace little over a year, the CEO of Peugeot Maxime Picat announced a reduction of models that would leave more of the products of Peugeot was supply. Existing models will be reduced to 46 only 26 , although however Picat had seen to indicate that the RCZ would continue with the arrival on the market of its second generation.

After several twists and turns, the Peugeot RCZ will have no successor.

But the bet Carlos Tavares to reposition Peugeot go a little further, and you now want to reduce only 13 models by the year 2022.

Thus, it was also self-Maxime Picat who said the Peugeot RCZ will be one of the first of this series of models out of production . PSA are living a change in priorities their brands and models, relying on focus their efforts on the most strategic segments, where higher sales volumes are concentrated .

There are no frames where the Peugeot RCZ, even as product ‘halo’ that can attract buyers until other more economic models. The RCZ sales numbers have never achieved the objectives and leave no room for sustain that commitment for much longer .

Picat was honest to tell the British publication Autocar that 95% of sales come Peugeot popular models models also provide 100% of their benefits, indicating that products like the RCZ losses will only lead to the brand.

On the other hand, said the only way to innovate is associated with SUV, one of the few products that seem to attract massively to the public today, where still they believe that there some niches to explore .





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