small SUV EcoSport is one of the models that Ford are selling better in markets of cut pop-up. With its launch in Europe, and especially in some mediterranean markets, gave a blow of reality. The model does not come with the rhythm that the signature blue oval had planned and then realized that it was not a product of the tastes of the european customer.
After realizing this, the leaders of the american brand decided to make a little face wash to improve the most critical points. After that, the sales of the model it seems that you are better than before, however is still very far from being a rival fearsome for the Peugeot 2008, Renault Capture or Nissan Juke. However, the big news that has brought the deep restyling that has suffered the Ford EcoSport is that it will start its sales in a matter of days in the united States.
The problem is that the country of Uncle Sam is not a market hosting with great effusion vehicles of small cut. It is worth mentioning that the EcoSport is part of the B-segment, and therefore compared with the F-Series is something tiny. In addition, unlike other rival brands, Ford has never been present in this segment of the market, so you have to accustom clients to see in this new plot of the same.
For this reason, and to avoid another debacle in sales, the directors of Ford have been put to work for convince, in one way or another, to american buyers to look at the EcoSport and buy. The method that you are employing is a series of videos in which they extol the virtues of the model and how they are associated to the active life.
The first video he speaks of “travel small and live in large”, the second video marks the “youthful nature” of the vehicle. The third video focuses on the “practical solutions” of the model. Finally the fourth video focuses on explaining “how can you have a small car and a house even more small to living”.
as soon the first video you can see above. Will have to see if Ford is able to customers of the united States set in your car and buy it. Otherwise things could be twisted and much.
Source – Ford Motor Company