If this year Ford will close its factories and put an end to production in australia, will not be the only important change that will make in your overall strategy. Ford has announced that it will leave the japanese market, and indonesian at the end of this year 2016. Its low market share and the non-existent profitability of its network of dealers (and infrastructure in general) has led him to take this decision.
In the absence of an official announcement, news has been given to know through an e-mail to Dave Schoch, President of Ford Asia Pacific, has sent to the major direct and workers of both regions. Shortly after it has been filtered to the network, and here we have this sad news for the followers of the firm in Japan and Indonesia.
In Japan, Ford has a total of six models sold through a network of 52 distributors official. In particular, these are the models that Ford sells in Japan: Fiesta, Focus, Mustang, EcoSport, Kuga and Explorer. And in the case of the indonesian market, Ford has 44 dealers and sells the following models: Fiesta, Focus, EcoSport, Everest, and Ranger.
on the other hand, and which corresponds to the centers of development of the brand located in Japan, will be relocated to another region, although it is not specified anything for the moment.
it is Not easy to understand the japanese market
although in general the asian market is far from what we see around these parts or on the american soil, there are some firms that they offer a range of models that are totally different to the country of the rising sun and other asian markets (such as Korea or Thailand). Otherwise, the options of failure or to end up with a low market share are very high. And this is what has happened to Ford.
And faced with the predicament of having to give a radical turn to its market strategy in this geographical area, it seems that Ford have opted for the easy solution, go out the back door. Bad news for the followers and die-hard of the signature blue oval there, but hey, who has recently bought a Ford you should know that the warranty, spare parts and other issues should continue to be offered in the normal way.
A decision that also affects Lincoln
The luxury brand of Ford, Lincoln, is also affected with this decision. While in the japanese market were only sold two models (the Lincoln MKX and Navigator), both options will be offered.