The very Mark Fields, head of Ford, has spoken of the plans of the company. Although, the brand plans to focus more on the models SUV and pick-up of the range and focus less on the compact models and suvs. This news comes shortly after that we know the same mark wants to move the manufacture of their smaller models out of the country, to Mexico, a move that seems to make sense after knowing this news.
Donald Trump, the controversial politician, has been firmly opposed repeatedly to this movement of the american company, although by the time the idea still stands. Ford will manufacture its range of compact and utilitarian in Mexico. This will help in the country of bars and stars the firm can focus more on their offering of SUVS and pick-up, a market that is now reaping great results.
The study of the brand is clear, the new segments that today are gaining more and more adepts are the SUV and pick-up, then there is no other choice but to focus on them. The market for the subcompact and the compact is not in their best moment. And is that the american market, like any country, has changing conditions. A situation that has to adapt to the american brand.
“We will focus on some of the segments towards which they are migrating customers now, whether SUV or pick-up,” said Mark himself Fields to the companions of Automotive News. The Michigan plant, which currently manufactures the smallest models of the brand, will be empty by 2018. Although many claim that it will not, and will take over the production of the Ford Ranger, among others.
Source – Automotive News