Formula 1 introduces new sponsorship for the championship


From the Italian Grand Prix to be held in September, Heineken
you will begin to have a presence in Formula 1
, as it has been
made official today by the FOM (Formula One Management), the
that represents Bernie Ecclestone.

from the season 2017 and until 2020, the German brand will be the
main sponsor of the championship
, acquiring the rights of
exploitation of content, events and various actions with which
aims to enhance the activation of sponsorship, as well as the
interaction with the fans, especially through the
digital platforms.

Heineken is also the sponsor of the rugby World Cup and
Champions League football and, among other actions, will
campaigns of liability to the steering wheel with Sir Jackie
Stewart and David Coulthard
as ambassadors of the same.

Bernie Ecclestone, Executive Director of the FOM, gave the welcome
to Heineken commenting that it is “an international brand of
first quality with a reputation great for
marketing of first-class. I Am very happy to give them the
welcome to the family of the Formula 1. Both believe in the
innovation and the enjoyment of business and I hope that this is the
beginning of a long and special relationship”

For his part, Gianluca Di Tondo, Global Director of Brand
Heineken, said: “Formula 1 is more than a career, is a
global event represents a unique opportunity to attract the
consumers actual and potential growth markets
. The F1 offers three specific areas: strong
business opportunities, expansion of our platform
responsible consumption in a new way and innovative, and transfer of
skills between F1 and our employees “