“Fucking Shit!” This is the most irreverent and politically incorrect smart ad


To advertisers they love to have children in the ads. They are adorable or even stressful (who could forget that child reddening imitating the sound of a change DSG ), children are able to generate feelings – sometimes found – in the audience, and that helps the buyer remember the ad and identify with the product. What we could not imagine is that any brand would be willing to show in an announcement those crazy short releasing their much larger than themselves mouth words. And that’s why this announcement blaspheming children, pronouncing with studs rage, swearing, profanity and other expressions, is probably the most fun we see today. And the advertiser who has carried out this action is none other than smart, to promote his new smart forfour.


If something must be recognized to have smart is that value investing in an irreverent and politically incorrect campaign.

know if this campaign has already begun airing in any country, even when he is not doubt. Perhaps in a non-English speaking country, such as Spain, it could be issued without problems. Here probably it does not sound so hard as do countries where English is the native language. Can you imagine this same ad dubbed into Castilian?

The moral of the announcement is no less interesting. Smart appeals to many drivers who accumulate rage, which leads them to utter all kinds of insults and profanity while driving , words that in many cases never would pronounce in another context. And the reason is smart is that those drivers using a car that is not right for your needs, too big to move around the city. I need not say that’s not the real reason why we become the wheel, only comparable Kafkaesque transmutation that many suffer when they contemplate a football game.

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