Salon of the Car of Madrid has taken many turns in recent years, until becoming what we know today as Madrid Car 2016, a fair that will open its doors tomorrow, may 10, until next Monday, may 16. To begin with, the first big change we have witnessed has been its reaffirmation as fair, and not as the international motor that was yesteryear. And that is a simplest explanation. But what really matters to us is not that, but answer the following question: is it worth it to go this week to Madrid Self?
What is Madrid Car?
Currently the focus is not so since in the present sector, but in the business performance of the event, attract the client that is deciding your purchase of a car.
The International Auto show that took place years ago, as a referent of the movements of the industry, and the central hub for a few days of the news of the sector, was to evolve the concept of fair, which today defines the Madrid Auto. That is to say, evolved into a commercial event in which the great goal of brands is to get closer to the customer, show their proposals, and ultimately close the sale. Notice that this is a movement entirely logical, even, and especially, for those of us dedicated to the media engine. Logical because, in a nutshell, to cover with a vengeance the presentations, and the novelties, which are presented throughout a year, enough already with the two great annual events in Europe, the Geneva motor show, and the Salons of Paris and Frankfurt, which are alternated each year.
If we fix our attention on the manufacturers we percataremos that, even with two rooms important european of the year, there is always the temptation to abandon one of them. Ford, for example, will not be present this year in the appointment of Paris.
Talk so an event that makes all the sense if it is addressed specifically to the sale, especially if we take into account that the cost of a booth is not precisely economic. So that those car shows that came hundreds of thousands of people on a weekend, have evolved into what the organization termed as a concept “modern and efficient”, that is to say, a simple model to pay for the present.
And what attraction can you offer to the buyer?
The first great attraction, no doubt, is to find a large presence of cars and models of different brands. And that is a great incentive. Will be present Toyota and Lexus, Mercedes-Benz, Mazda, Fiat Group, Nissan, Suzuki, SEAT, Hyundai, Renault, Ford, Mitsubishi, Infiniti, Kia, BMW, Jaguar and Land Rover.
The second great attraction, the power to contemplate the most recent developments of the market, some of which still have not arrived at the dealers. But there is also the possibility of testing some of these cars, and access to special offers, which will probably become a good place for a hand shake to a commercial and close our next purchase, if it is that we are in the process of decision of purchase of a new car.
what if I’m not thinking of buying a car, what attractions offered by Madrid Auto?
it Is true that Madrid Self is no longer that room full of innovations, prototypes, and exhibitions, which were yesteryear, with the influx of hundreds of thousands of people in a weekend, and an occupation of pavilions that practically covered the whole space of IFEMA. Even so, the event has focused the existence of other kind of attractions for those who don’t are considering purchasing a car, at least in the short or medium term.
Will present interesting novelties, as the new Fiat 124 Spider and Abarth 124 Spider, the Hyundai Ioniq, the Kia Niro, the Lexus LC 500, the Jaguar F-PACE, Maserati Levante, Mercedes E Class, Mercedes C-Class Cabrio, the Porsche 718 Boxster, the SEAT Ateca, and the Toyota C-HR. Mazda has confirmed, even the presence of the prototype Mazda Koeru Concept. As a novelty, BMW has announced the presentation of a special edition, limitad, and exclusive of Spain, its sports of reference, the BMW M4 CS.
there Will be workshops with demonstrations, like the driving aids, or even a shop test of Jaguar and Land Rover, to get to know the technologies of the F-PACE, the XF and the XE and get to know the skills, 4×4 Evoque, Range Rover Sport and Discovery Sport.
will Also be there a special exhibition, conducted by our colleagues at CAR magazine, with a name as suggestive as The Car of the Million Euros you can imagine what that will contain.
how Much does it cost? What days will be open?
the price of general admission is€6. The entrance will also serve to access the salon of the vehicle of occasion, which will be held between 27 may and 5 June. So already we see that its price is more than reasonable.
Madrid Auto will open its doors between days 10 and 16 of may, both inclusive, with an uninterrupted opening hours 11:00 am to 21:00 in the afternoon.
Source: Madrid Self