HERE, something more than maps: the car connected to the future of Audi, BMW and Mercedes-Benz speaks suomi

last week we closed on Friday with a news story unusual, the confirmation of the acquisition of HERE, the section on map of Nokia by Audi, BMW Group and Daimler AG (Mercedes-Benz). News unusual, in as much we are not accustomed to the trio of premium German one to share a technology that, at the strategic level, will determine the entrance by the great door of these three brands in the car connected, not to say that a good part of their future. And is that, as we have known today, HERE aims to be something more than maps. HERE intended to become the common language, esperanto, suomi, or the German, who will talk cars of Audi, BMW and Mercedes-Benz to be understood between them. Why is it so important HERE?

Audi, BMW and Mercedes-Benz have just to ensure that their cars are connected and communicated between them, will speak a common language. And that’s probably the biggest advance that they have achieved the three marks to make the big leap in the quality of the car connected, and the automotive industry in general.

few weeks Ago, we asked the following question. We know that your next car will talk to other cars, but do you speak the same language? The question had crumb. We know that very soon will sell cars that will be able to interact with their environment, communicate your position, to know, for example, if you have been damaged behind that curve without visibility, if around the corner is an approaching car, which we yield, or if a car has detected any risk on the road, as a wild animal that has invaded the road, or a detachment that has left impractical the way.

we Talk about the most important step that will give the car industry in order to improve our security. But how do you get all manufacturers to be able to work on a common standard? what will serve us best to buy a car up to the top of gadgets, with the solutions of car connected most advanced ever created, if you do not have cars with which to connect? Audi, BMW and Mercedes-Benz have the answer, and is called HERE.


Audi, BMW and Mercedes-Benz already have over two million cars that are connected and speak a common language, and communicate between them.

The technology of Nokia HERE, away from a focus on the use of the mapping used to date to improve the systems GPS and the communication of the vehicles, intended to be used to turn every car into a mobile unit, such as the ones used by Tom Tom, or Google, to photograph and record streets. That means, that the mapping used by HERE will be in constant update, based on the information that is already collected Nokia 80,000 different sources (for example, to analyze the state of traffic) and the information that it collects with its sensors, radars and cameras, all vehicles equipped with this technology.

This means that, in the moment in which the technology of the car connected to take those steps qualitative of which we have already talked about, HERE will have millions of vehicles equipped with its technology. In fact, HERE already have more than two million cars connected to Audi AG, BMW Group and Daimler AG. So, Audi, BMW and Mercedes-Benz have managed to become one of the largest groupings of cars connected, probably most, of the automotive industry.


Away from the technology that Nokia has developed in your section HERE for years, the strategic importance of cartography in an industry increasingly automated, the blow on the table of the premium German has been truly unite under one technology, a common language, to talk about the car connected. And that technology will be, in addition, providential to do that the advent of the autonomous car takes place before and with greater guarantees.

Source: HERE
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