The supreme head of Fiat Chrysler Automobiles has confirmed that Ferrari is working on a crossover. However, it will be a vehicle that will avoid compromising the values and image of the brand.
Hace a little over a year someone asked Sergio Marchionne if Ferrari was willing to launch an SUV to compete with the Lamborghini Urus and the supreme head of Fiat Chrysler Automobiles responded emphatically: what A SUV Ferrari? Will have to shoot me first.
Well it seems that someone has shot the man in the black sweater, because this week officially confirmed that Ferrari is working on a crossover. Few days ago the news began to circulate as a rumor and now has been the Marchionne in charge of communicating that a crossover of Ferrari could be on the way.
The head of Fiat Chrysler Automobiles said that it is a segment huge that surely will be very attractive to the customer than the brand, but took care to clarify that to occur, the SUV Ferrari will avoid compromising the values and image of the brand. What does this mean?, it means that we should expect a car in line with the GTC4 Lusso, though with rear doors and four-wheel drive, but not an off road vehicle to use.
anyway by the time Ferrari has not confirmed this new vehicle formally, something that will most likely occur next year. By the time it is the confirmation of the project, after it is denied in a systematic way.
The aim of Ferrari is to increase production by approximately 10%, until you reach the 9,000 units in 2019. However with the arrival of the crossover of Ferrari, the Italian company could reach double its production and, consequently, their benefits.
Marchionne: What A SUV Ferrari? Will have to shoot me first