Genesis, the luxury brand of Hyundai, will not make his great landing in Europe until at least 2019. So what has been communicated by Hyundai confirming a delay that is sensed, but did not entirely clear. Genesis is a new and ambitious bet of growth of Hyundai in the international market, and that’s precisely why they want you to land in Europe with all the guarantees to become a real alternative to brands such as Mercedes, BMW, Audi, Lexus or Infiniti.
Genesis wants to enter the big gate, and for that it needs more thrusters and an SUV yes or yes
In the present Genesis is developing the first phase of expansion of its range in markets such as South Korea, the united States, China and the Middle East. We talk about difficult markets where Genesis has managed to penetrate thanks to a range with specifications very similar. The problem in Europe is that Genesis will be forced to adapt, among other things, its supply of propellant which currently only includes thrusters V6 and V8 gasoline.
Without confirm that Genesis are going to install a mechanical diesel, hybrid or electric in the short term, from Hyundai itself suggest that they are working on propulsion systems alternative. In the section of powertrains-diesel, the current range diesel Hyundai has as a propellant more powerful 2.2 CRDi 197 HP in the Hyundai Santa Fe. Even so, this engine will reach up to 205 HP in the new Genesis G80, the relay of the Hyundai Genesis, which until now has been marketed in Spain.
But the reasons behind the delay of Genesis do not end here. Plans of Hyundai for the introduction of the Genesis in Europe draw a range of up to 5 models, however, now admit that it is imperative that in its offer there is an SUV if they intend to be truly competitive. This SUV would become an alternative to the BMW X5, Audi Q7 or Lexus RX 450h, even though it is also speculated with a SUV of smaller size to get a higher volume of sales.