Up to the beginning of decade of the two thousand that you would buy a car Hyundai and Kia did it because his price was knockdown. Had No equipment outside of what is common and its design and finishes were rather mediocre, however with the advent of the new millennium, decided that they were going to forever change your positioning. To do this they started to work on important aspects such as its range of engines, engineering, interior finishes, and something very important to its design.
So radical has been the change that you have undergone the two firms that today few remember who came to Spain (and Europe) using the resource of the price resulted to reach the garage of the customers. Today, their products rub shoulders with the more established and each year that passes beat their global sales. All of this has arisen the birth of a new firm within the group. Genesis is the ultimate expression in luxury and distinction that can provide you Hyundai-Kia in the market.
signature premium of the group wants to to compete you to you with the three marys German (Audi, BMW and Mercedes-Benz) and some other japanese and american. To do this they are aware of that the design of their cars has to be stylish, sophisticated and dynamic. The union of these characteristics will make your future range of models to be put into place that they want and to take her to this site , Hyundai have decided to hire as the chief designer for Genesis Alexander Sasha Selipanov, responsible for the design of the super sports car Bugatti Chiron.
Sasha Selipanov is not new in this car design. Among his designs most famous is the Lamborghini Hurricane. In addition, part of his career has played within the Volkswagen Group and is in the Bugatti, where he has been for the last time before taking the leap to Genesis. The next year Genesis will begin to grow as a brand and Selipanov will have a very important role in this since you will have to create a brand image according to the aspirations of the group.
We will be very attentive to the movements of the Hyundai-Kia from now on.
Source – Genesis