Mercedes is a brand that is very tied to fashion, and brand trends. The German firm has unveiled its advertising campaign for the campaign autumn / Winter 2016, where the Mercedes SL 2016 is one of the protagonists wears a suit very special. The campaign is called Obsession with an Icon (Obsession with an icon), a name very appropriate to involve one of the roadster’s most reputable of the story in its various generations.
The supermodel japanese Natasha Poly wears a latex suit japanese designer Atsuko Kudo, and the Mercedes SL 2016 looks coated in the same material in the video presentation of the campaign autumn / Winter 2016, as well as in the gallery of images taken by the american photographer Jeff Bark.
The video with the Mercedes presents its new campaign of fashion with a haunting video in which the model Natasha Poly wakes up at the sound of the engine of the Mercedes SL. The model is lifted, and contemplates that the car is not on his site, which is circulated by the surroundings of the building. Determined and restless is directed to the car park to find the car safe, low a layer of latex of 130 square metres that protects the car at the same time lets see its volumes.
Mercedes has already more than 20 years collaborating with some of the fashion events the most important of the world. It is currently present in more than 50 citations, including the Fashion Weeks in Beijing, Madrid, Amsterdam, Tokyo, Istanbul, or Berlin, among other events.
Source – Mercedes
Class Mercedes SL (R231)
From 112.200 euro