When we think of Lamborghini, our mind is full of supercars dream. Aventador, Huracán, Murciélago, Gallardo, Diablo, Miura, and a long etcetera. In short, car very low, wide, aggressive forms, with sounds of escape and precious few benefits of infarction. But it seems that within a very short not all of the Lamborghini are cars extremely low, as it is expected the arrival of a new member of body high.
In 2012 we met a prototype called the Lamborghini Urus. A model with clear features aesthetic typical of the brand of Sant’agata Bolognese, but with a body type SUV, that is to say, with a high ground clearance and a cabin less radical than that of an Aventador, for example. The purists of the brand took the hands to the head, while the market made a nod to this SUV Italian.
In an interview Digital Trends, Stefano Domenicali and, former chief of the Ferrari team of Formula 1 and current CEO of Lamborghini, stated that “the production will begin in April, although the plant will be built initially models pre-series. As you know, this is a whole new process so that the first cars will be prototypes. Is a period very delicate, that’s why 2017 will be a very important year or us”. Our colleagues asked also to Domenicali if the SUV model finally will be called Urus, to which he replied with “the strong name will be Urus”.
The CEO of the Italian brand desvelaba important information, such as that the future Lamborghini Urus used technology semi-autonomous, something that has not yet been used in the range of supercars but soon it also will arrive. Regarding if the future SUV will be able to move away from the asphalt and out of a path in good condition, Domenicali said that yes, you will need specific configurations for ice, snow, sand, and gravel.
very important information is that the new Lamborghini Urus will help double sales of the brand. Currently has two models in the range, which are the Hurricane and the Aventador. Between both marketed approximately 3,500 units per year, a figure more or less limited by the brand itself to try to keep the exclusivity. The case is that the Lamborghini Urus, according to the plans, trade more or less the same units, that is to say, each year sold about 7,000 Lamborghini at the global level. Could it be that the brand does not have much “affection” to the Urus, and that is why I care little to sell a large volume?
Also made some mention of the topic of the hybrids, but without big surprises. The head of Lamborghini reported that the hybrid will be part of the brand and that the first hybrid will arrive in a second variant of the Urus, something which we discussed a few weeks ago, in Now Engine. On the other hand, in Sant’agata Bolognese have the intention of exploit to the full the V12 engine during the next few years, since it is something that the customers still ask them.
Source – Digital Trends