Seat is on a roll. The Spanish firm (capital) takes two years in which he seems to have left behind the demons that put in doubt its credibility as a car brand within the Volkswagen Group. Have parked to one side the red numbers become black, and with the launch of the new Ateca and the quality and appeal of the Leon and Ibiza are reaping the success they really deserved.
Now that you are going as they wanted have decided to assault new international markets to consolidate this growth. Throughout this year, 2017 will be the leap to several in countries where it already had been and they had to march or directly in those who have never been. To do this begin their expansion at the international level focusing on smaller markets to subsequently give the step towards other larger and more difficult to get.
This tactic can be contradictory, however you have a reason for being. the larger the market more atomized will be (high number of competitors) and therefore the greater the economic investment they will have to do. On the contrary, if the market is small, its attractiveness for firms will be smaller and will be less fragmented (lower number of competitors) making the investment to go in it is less.
first international markets in which they have executed their landing have been Singapore and Mauritius island. In the first of them is doing quite well and in the second the initial reception it seems that it is good. If we follow that part of the world in April of this year will jump to New Zealand with Ateca and León as the tip of the spear.
If we go to the american continent the main country to which they will arrive will be Uruguay. In this market, as they were several years ago, but the lack of a distribution network good and prices a little higher than the competition which resulted in no victory. In this case, the brand has decided that will be the Ibiza, Leon (also will get your version Cupra) and probably Toledo as a sedan more accessible.
we Close the international expansion of Seat, with Iran. In a few days the models of the brand will be available in the country. The brand has decided to attack this market comes from the withdrawal of the economic sanctions the government of Iran and, therefore, the commercial opening of the same to the outside. Will have to see if the relationship is stable or becomes cloudy.
Source – Seat
.