Infiniti is the luxury brand of the japanese Nissan. Its official release came in November of the year 1989 in the united States. The reason for the start of their sales in this country is because was created ex-profeso to fight in the american market against Audi, Mercedes-Benz, Cadillac, Lincoln, BMW and Volvo. For its creation, Nissan followed the same pattern as Honda with Acura and Toyota with Lexus continued to create their luxury brands.
Its reception in the market was good and in a matter of thirty years, that meet in 2019, is already in many markets. However, as in the united States has managed to place itself as a signature premium of reference, in Europe didn’t just find its way. The reason for this is that their sales are still low and it is not because they have problems with their range of models or his image, but that its distribution network is still weak and can not get to all the customers that they would like.
According to Roland Krueger, president of Infiniti, brand sales in Europe have grown a not inconsiderable 155 percent. However, this spectacular growth is based on figures still low because the brand only managed to sell during the past year 13.200 units. For this reason, to improve these figures the brand will launch new models to settle in the market segments in which they are not.
in Addition, according to Krueger, the commercial network of Infiniti in Europe will grow to between 120 and 140 dealers new. To all this we must add the expansion that will take you out of the hand of Renault. The commercial network of Renault in Europe is much bigger than the Nissan, matrix Infiniti, and therefore use of the first to sell their models in the main cities of the continent.
would have been met with Stephan Müller, vice-president of the Renault Group. In these meetings they discussed the possibilities that the luxury brand of Nissan to expand their operations using the network of Renault. Thus thanks to the growth of the range and to the expansion which will take its network of dealers Infiniti is closer to achieving the 500,000 units that are expected to Carlos Ghosn.
Source – Infiniti