this is the logo of Italdesign Automobili Speciali, the new brand created by the coachbuilder Italian.
During these last few weeks we have been posting various teaser and other information Italdesign has been revealing to way of anticipating what will be his new creation that will debut at the imminent Geneva motor show 2017 the next month of march. A model exclusive that will only be made of five units that will delight collectors.
however, this new model is not the only novelty that the popular coachbuilder Italian had prepared for such an event car. And is that Geneva will be the stage that will debut in society Italdesign Automobili Speciali, a new brand created by the Italian company to market the new model that there be presented, as well as other future projects.
Though without going much into details, we anticipate that all of the models that will market Italdesign Automobili Speciali will be series “ultra low”. That is to say, a spin very limited which in most cases will move a fork that is very similar to the one quoted above, five or ten units. Figures that make us a glimpse of vehicles, the price of which will be affordable to very few people.
At the Geneva motor show 2017 the guys from Italdesign displayed their new creation.
Jörg Astalosch, CEO of Italdesign Automobili Speciali, has stated that during the past year 2016 have been preparing the ground for the launch of this new brand with the aim of producing very few units with vehicles of our own design with the seal of quality of the Italian company during the process of testing and validation of the same.
on the other hand, Filippo Perini, Director of Innovation and Design, emphasizes that in the design of the logo of the brand have been inspired by the symbol of the city of Turin (Italy). Ensures that they have broken the head of the “bull rampant”. The animal was an icon used in ancient times by the royal families of italy and today represents the new brand of cars
In this way, Italdesign returns to the challenges to produce small series of models as it did in the seventies with the BMW M1 and later with the prototype Aztec or the Nazca and W12.