for more than two years that we knew that Jaguar Land Rover would build cars in Brazil in which it was going to be his first factory outside of the Uk. Now, the new factory for Jaguar Land Rover is now fully operational and has begun with the manufacturing of the Range Rover Evoque and Land Rover Discovery Sport, the two most popular models of Jaguar Land Rover in Brazil.
Jaguar Land Rover has invested more than 305 million euros in their factory in Itatiaia, Brazil, as part of its global expansion strategy. Manufacture in Brazil will allow Jaguar Land Rover to be more competitive with the models produced in that factory and are intended for their local market, as they will be oblivious to the fluctuations of the exchange rates. In Brazil Land Rover cup 30% of the market of premium SUVS.
This new brazilian plant will employ 300 workers directly and 700 more across the supply network assistant. The ability of annual production will be 24,000 units, but in this first year, 2016, the brand plans to produce 10,000 units. Sales of the models of local manufacture will begin next month in the 35 dealerships that Jaguar Land Rover has in the strategic points of Brazil.
in Addition, Jaguar Land Rover also opened an educational center with capacity for up to 12,000 children students between 5 and 18 years, that will be formed to improve the opportunities of the local. The courses are oriented to the engineering, to the production and the business related to the car, these being supported by the SENAI of brazil.
The factory of Jaguar Land Rover in Itatiaia complies with the more stringent regulations on energy and environmental. We have planted more than 1,200 trees on the environment and has systems for the collection of rain water.
Source – Jaguar Land Rover
Land Rover Range Rover Evoque