automobile market in China seems not to touch the ceiling. The models that are located in the segments most expensive in the market are preferred by the chinese customers and like the brands they know, do not want to lose their piece of the pie. The brands that seems to be what they are doing best are the american as take many years within of the country. Between them, the less time it takes is Lincoln, but with its new range of SUVs and sedans luxury are doing very good work.
Since Ford Motor decided to take her to the country of the great wall their sales have not stopped growing. Obviously to the side of the Buick are still very few, but they have a long way to go and improve. For this reason, the leaders of the american group have decided that Lincoln should manufacture their cars in the country and therefore would have decided that by the year 2019 will be manufactured on chinese soil a new SUV.
According to Mark Fields, CEO of Ford, China is one of the most important markets in the world, and for Lincoln, too. Proof of this is that could be the largest market for the firm by the end of this decade. Therefore, compliance with the strategy SUV of the signature is very important and to do this would this model, which for now is unknown, their name and main technical characteristics.
in order To achieve their plans, Ford Motor will have with the help of its local partner Changan Automobile Group. With they will carry out the manufacture of this model (and possibly others) in the city of Chongqing. Thanks to manufacture in that country, the accounts of Lincoln will improve, because avoid the 25 percent over cost that we have to pay to enter their vehicles from the united States.
According to Kumar Galhotra, president of Lincoln “the product of Lincoln and the property in China is resonating with chinese customers, even beyond our expectations”. Proof of this is that in the two years that take their models to the sale in the country, are already registering a year about 33 thousand cars, which is a third of the total sales that registers the firm in the united States.
Source – Lincoln