Lionel Messi is the new image of TATA Motors globally. At the same time, the brand ad the start of an advertising campaign which called #madeofgreat.
TATA Motors has signed an agreement with Lionel Messi, with the purpose of promoting and supporting their passenger vehicles worldwide. In addition, the brand india launched a publicity campaign called #madeofgreat, starring the argentine soccer player, who has become their new brand ambassador. This is also the first time that TATA Motors has undertaken a global campaign of this type.
The image of Messi will serve in addition to an exclusive range of merchandising the product of this partnership with the barcelona player, who has been four consecutive times awarded as the best in the world. Messi appeared excited about representing the brand because it has always felt attracted by India, a country which he visited on one occasion along with the football Argentina.
the first of The campaigns #madeofgreat is articulated on the basis of the philosophy of showing the best innovations in each segment in which the brand is participating, their designs and technologies. Among the latest models that will make use of this campaign, are the recently submitted Zest, Bolt and GenX Nano, as well as the MPV Hexa, which is expected to debut in the Auto show in New Delhi next year.