Many times what premium to buy a car is differentiate yourself from the rest. If you decide to go for a Lotus, you know you are buying something special and different; however, the british brand has wanted to take it a step further. To this end they have created a customization program that receives the name of Lotus Exclusive and that will serve to make unique creations.
With this program the client will be offered a wide variety of items to customize your vehicle. Also a extensive palette of colors, including any mythical as the Essex Blue, with which it was painted, the Lotus Esprit Turbo of 1980. You can also choose colors to suit the user, as well as finishes of paint in matte, glossy, metallic and pearlescent.
in Addition to choosing color, the exterior also may include graphics as you see in the first picture: stripes competition or the flag of the Union Jack on the roof. The interior will also receive changes upon request, although they will be less noticeable. It will offer five shades of leather and four colors for the stitching.
Jean-Marc Gales, CEO of Lotus, stated that before just creating custom vehicles under specific request of some buyers, but that “now all our customers will be offered this service, in order to create your own custom car through Lotus Exclusive”. This customization program is available for all models sold in Europe and it is possible to expand to other markets in the future.
Source – Lotus