a day of the presentation of the RS17, Renault has announced a new commercial partnership that will be reflected in your new car, from in this case of the Iberian Peninsula. MAPFRE, the insurance company from madrid, will wear their logo in the cars of the French brand as a partner, although currently it is unknown to what extent this is reflected in the decoration of the car.
This will be the first time that MAPFRE will have a continued presence in Formula 1, because, although the insurer was present in the championship on two other occasions, did much more brief. In 1976, the pilot of león Emilio Zapico was attended with financial support to enroll in the Spanish Grand Prix. Unfortunately, Zapico was not able to classify his Williams for the race to be 27th in the standings, just ahead of his compatriot Emilio de Villota, but at seven tenths of the time required to sneak into the grill of the Automobile, limited to 24 cars.
in 2009, MAPFRE returned with an agreement of a race with the champion team, Brawn GP, appearing on both sides of the cover motor in the Brazilian Grand Prix, Rubens Barrichello won the pole position, and in which Jenson Button was proclaimed champion of the world. In addition, MAPFRE was personal sponsor of Maria de Villota, the pilot in madrid that lost his life a year after an unfortunate accident during a test run in a straight line behind the wheel of a Marussia.
In the words of Cyril Abiteboul, managing director of Renault, “MAPFRE is looking to expand to the global level, and our team is an excellent platform to achieve this goal. MAPFRE is a great brand with a solid understanding of sponsorship, is well equipped to add value to our association. we Hope to be able to reward them with a major step forward in performance in 2017. In addition, the affinities historical between Renault, Formula 1 and Spain are alive again thanks to this“.
Ignacio Baeza, vice-president of MAPFRE, has commented in the press release that “MAPFRE seeks to expand its global presence, so this exciting new partnership with Renault provides a perfect synergy for us. We are a company with global solutions, so that our support will enable us to promote our brand values to the global level in an effective way. Renault has a plan to grow long-term with ambitious goals in mind, and this reflects our focus on the insurance industry. it Is an opportunity to get closer to the Groupe Renault, and to cooperate in solutions for insurance innovative, in a period in which the automotive industry is increasingly connected to its customers”.