Maserati could launch an electric vehicle for 2019

Alfieri Concept

Maserati Alfieri Concept

plans future of Maserati seem to have taken the reference to Tesla. A couple of months ago, Sergio Marchionne, CEO of Fiat Chrysler Automobiles (FCA), said that if the formula of the Tesla Model 3, there was a cost-effective, you could copy it in the next few years. Now the manager of the Italian manufacturer states that there will be electric vehicles in the signature of the trident, although we will have to wait until the year 2019.

The first of these new electric models could take as a basis the Maserati Alfieri, whose arrival to market has been delayed. Marchionne wants to create a rival to the Tesla Model S and thinks that the “economic model of Tesla is something that Fiat Chrysler could be carried out, as we already have the brand and the vehicles to do so.” Also think that the place to do the experiment has to be Europe.

Maserati Alfieri producción

Maserati Alfieri Concept

Recall that in the united States, the Group FCA already sells an electric, the Fiat 500e. The results have not been as expected, as it will lose around $ 10,000 per car sold. However, this formula might work in the european market and the manufacturer is considering bringing a urban electric. In doing so, would be a precursor to, since up until now there is no vehicle of these characteristics in Europe.

Returning to Maserati, Marchionne also said that there will be an increase of the hybrid models in the range. This strategy of course will include the new and sporty SUV Italian, Maserati Levante. Also be extended to other models, with the aim of meeting the objectives at the level of emissions and the environment for the year 2021. We will have to wait still to know more about electric and hybrid brand.

Source – Bloomberg