Mazda CX-3: “Lost in Translation”, irreverence to sell a diesel in Japan

The Mazda CX-3 will arrive in the Spanish dealers sooner than we thought, in just weeks. But Japan has already attended the launch of a new model promises to be a most salutary , a new incentive for customers of Mazda, leading to the Japanese brand to achieve some results unthinkable just a few years ago, when the crisis completely changed the landscape of the Spanish market. But the surprise comes to know the range of engines which will be available this model in the Japanese auto. The Mazda CX-3 will be sold only with a diesel engine , which is almost a provocation in a market where diesel represents a marginal portion of sales. What has led Mazda to make this decision?

Mazda has successfully convinced its Japanese customers that their diesel are an interesting alternative. 75% of sales CX-5 in Japan are diesel.

To understand the audacity to Mazda, because there remains a risky bet priori, the precedents of other models should be considered, such as Mazda CX-5 . The CX-5 was a real change in the rules of the game in Japan. Its engine technology SKYACTIV -D, efficiency and, above all, cleaning of combustion to meet Euro VI emissions regulations without requiring additional treatment of NOx using AdBlue or “NOx trap “was enough to convince the Japanese customer that the diesel, at least under these conditions itself was an interesting alternative.


Mazda captured more than half of diesel sold in 2014 in Japan.

Today, 75% of buyers of Mazda CX-5 in Japan choose diesel . Without going any further, Mazda managed to grab more than half of diesel sales that occurred in Japan in 2014, more than half of 79,222 units.

The Mazda CX-3 will be available in Japan only with the motor SKYACTIV -D 1.5 , with the possibility to choose it with two-wheel drive or four-wheel drive and automatic transmission or manual. Mazda expects the new CX-3 sell at least 36,000 units in Japan a year, they expect to sell 150,000 worldwide.

With these figures, Mazda CX-3 became his second best selling model after the Axela , known as Mazda 3 in Europe.

Source: Automotive News
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