The manufacturer of cars japanese Mazda is the best sample that can survive in the automotive industry, better alone than in bad company. Play with these cards means that you are very small and vulnerable, and any problem you can end up with you. Therefore, the signature of Hiroshima set-off agreements with other manufacturers and in this way you can take forward its range of models.
Mazda is present in many markets across the globe, however their range of models is shorter than that of other rivals. A clear example are the commercial vehicles, industrial, and pick ups. If we review your portfolio we can see that neither the united States nor Europe is equipped with this type of vehicles. The only exponent would be to pick up BT-50 that he made with his former partner Ford Motor Company, however with time has become old and will have to replace.
At first they were not going to allocate financial resources to give continuity to this type of vehicles, but its importance in certain markets it is a lot and could not neglect its customers. According to Kiyoshi Fujiwara, head of r+D+I of Mazda Motor Corporation to the manufacture of the next generation of the BT-50 will have the direct help of Isuzu (and the hint of Toyota Motor).
Reviewing the history Mazda has a long history in partnerships with Isuzu is concerned. Thanks to them the japanese firm has been able to market their vehicles industrial and commercial in Japan and a good part of the markets of the east and of oceania. in Addition, as Isuzu has ties with Toyota, the three firms will work together to carry out the development of a model for each of the brands.
At the structural level the next generation of the Mazda BT-50 will use a platform to source Isuzu, and they will also who take care of your production. Mazda and Toyota will work in other areas such as engines, terminations and equipment for their pick ups are at the height of what their customers are looking for in them.
Source – Mazda Motor Corporation