Mercedes could create a sub-brand to compete with BMW i

Mercedes-Benz Vision Tokyo Concept

Mercedes-Benz Vision Tokyo Concept

we All know BMW r, it is a division of the German brand that creates very efficient vehicles. The BMW i3 and BMW i8 are your representation and highlight its futuristic look and the use of electrical technology in their engines. It seems that over the years has not malfunctioned this strategy, and now is Mercedes who could step forward and do something similar with its range of models.

The mark of the star could be thinking about create a subbrand to bring together some alternative propulsion vehicles. Of course now Mercedes doesn’t have a large number of electric or plug-in hybrids, so it is expected that in the next few years go by presenting some models of these features. Once extended this range, would list the division to compete with BMW i.

Mercedes-Benz Vision Tokyo Concept

Mercedes-Benz Vision Tokyo Concept

So let it fall Ola Källenius, head of sales and marketing for Mercedes, in a few recent statements. It also specified that the aim of the brand is to have nothing less than 10 models plug-in hybrids for sale at the end of next year. There will also be all-electric vehicles and three of them could come this year. Would be a new Mercedes B-Class Electric Drive and two Smart.

The future of the German manufacturer also seems to pass by hydrogen, as for 2017 could be the presentation of a Mercedes GLC powered by a fuel cell. Such is the wager of Mercedes by the alternative technologies that soon could reach the models more performance, signed by AMG. It seems that in the future the ‘war’ between Mercedes and BMW will continue to by this current.

Source – Coach

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